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Reasons Digital Markeing Agencies are Booming

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"Reasons Digital Marketing Agencies Are Booming" Does it seem to you that online and inbound marketing is moving rather quickly – like nearly light speed? Let’s drift back in time in just one area – social media. Remember the “good old days” back in 2009 when, in terms of a mainstream marketer’s focus, only  Twitter  and  Facebook  really mattered? The number of social media channels to at least consider tracking these days has grown to include  Google+  and  YouTube . Oh, and please include LinkedIn. And add  Pinterest  to the list. Also, Angel List is the Buzzing in the context. As you think about sorting out and prioritizing your company’s social media channels alone, you begin to understand why a little advice or external expertise might be helpful. Cue the digital marketing agency, a rapidly growing phenomenon in the digital marketing ecosystem. If you lift your head from your screen, you’ll start seeing them eve...
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"Phenomenal Transformation" The impact of digital economy and e-commerce is no longer a phenomenon restricted to only the developed world.It has been felt and experienced in South East Asia as well. With the spaces between geographies shrinking due to the digital technology and also with nations taking the connectivity to the rural and remote parts of the country, Nepal is experiencing a significant transformation in the consumer buying patterns. As a result no company can afford to ignore these trends irrespective of whether or not it is in the e-commerce space. It is noteworthy to recognise that it is no longer adequate to be reactive or proactive, it is the adaptive capability of the firm that is going to be critical to win the marketing wars. The traditional marketing research and understanding of the consumer behaviour will continue to play an important role in the long range planning but understanding the transactional behaviour pattern of the consumers and ad...
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Investment Avenues in India

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In our article today, I will try to list the  different types of investment avenues available in India  where investors can put in their money. The figure shown below is pretty self-explanatory. However, I will quickly explain the specifics. Denizens can invest broadly into five categories of investments – Equity, Debt, Real Estate, Commodities and Miscellaneous. Please note that though insurance should not be considered an investment avenue, in the Indian context, we still use it as a long-term savings tool – hence the inclusion of insurance below. The figure below explains all the investment options available. Click on the figure to open a bigger size image in a new window. Equity  Please note that investments in equity should only be done for the long term (anything more than 5 years) to earn decent returns. The risk of investing in equities is high and so the returns are also high. You could dabble in the stock market broadly in three ways. Direc...
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